Summary of challenges and opportunities
| Challenges | Opportunities |
|---|---|
| ▸ Privacy and anonymity ▸ Digital divide ▸ Ownership of content ▸ Sample bias ▸ Screening and ‘saying no’ to participants ▸ Data analysis | ▸ Wider reach ▸ Direct access ▸ Big Data ▸ Readiness of the data ▸ Empowered participants ▸ Financial |