TY - JOUR T1 - Investing in a weekly lottery – does it work? JF - BMJ Supportive & Palliative Care JO - BMJ Support Palliat Care SP - 263 LP - 263 DO - 10.1136/bmjspcare-2011-000105.178 VL - 1 IS - 2 AU - Ruth Freeman Y1 - 2011/09/01 UR - http://spcare.bmj.com/content/1/2/263.1.abstract N2 - Investing in a weekly lottery can seem like a significant financial risk for a small to medium sized hospice and paying an external canvassing company to recruit members a step too far. In this time of economic insecurity, however, Lottery continues to be a very attractive and affordable fundraising proposition for a wide range of donors and is therefore worthy of significant consideration. The Myton hospices ran a lottery recruitment campaign in 2009 using an external canvassing agency – the target was to recruit 12 000 new donors over 12 months, results outlined below Year 1 Income; £ 574 080, Cost; £ 360 000, net income; £ 214 000 Year 2 Income; £ 505 191, Cost £ 165 000, net income; £340 191 Attrition Year 1 = 8%, Year 2 = 12% Predicted net income over 5 years = £ 1 450 000 In addition to the above the increase to the Donor database of 12 000 new names has resulted in over £ 50 000 in Raffle income and £13 000 in donations. The secret to making a campaign work is as follows; ▶ Train the external canvassers in – house and to keep them up to date▶ Negotiate the recruitment costs with the agency – ensuring that a 3 month “drop out “clause is built in▶ Ensure that recruitment costs are phased over the expected life time value of the member / donor, that is, don't pay the full costs up front but make sure that there are anniversary reviews▶ Build a solid business case and make sure the Trustees buy in to the campaign! ER -