Background Social harms are caused in Scotland because of a cultural reluctance to be open about death, dying and bereavement, and there is growing recognition of the importance of promoting culture change relating to these issues.

Aim Good Life, Good Death, Good Grief (GLGDGG) was established to make Scotland a place where there is more openness about death, dying and bereavement.

Methods Led and supported by the Scottish Partnership for Palliative Care, GLGDGG follows an “assets-based” approach-engaging, supporting and enhancing the assets of others.

Results GLGDGG has:

• assisted in mobilising the assets of communities (eg through establishing small grants schemes and focal points of activity like To Absent Friends.)

• influenced policy (eg key messages incorporated within significant publications)

• found innovative ways of achieving impact on minimal resources (eg Death on the Fringe)

Conclusion A national alliance to encourage and guide activity is helpful in engaging communities and shaping policy.