How has society changed over recent years? The widespread mass use of social media tools such as Twitter and Facebook is one huge and very visible transformation. The conversations that once occurred in the schoolyard or at work coffee breaks are now happening on-line. However, what about those conversations with deeper connotations about more serious issues, for example, about death and dying? Could conversations about these emotive topics move to the world of social media successfully as well? Could social media even promote and facilitate these conversations which are usually so difficult to commence? In their Feature piece Palliative Social Media, Taubert et al1 try to sift through the many intricacies of how social media may get us talking more about dying and death.