‘When I die: lessons from the death zone’ is a short (9 min) film available on YouTube, which has received a fair amount of coverage by the general media. I checked it out to see what the fuss was all about. It covers the last few days of life of Lord Gould, the former Labour spin doctor, who was dying from oesophageal cancer. A young film maker, Adrian Steirn, makes contact with Gould, with the aim of capturing his thoughts as his life draws to its end. In addition to reproducing the electronic correspondence he had with Gould, he is interviewed in his home and a visit …